第 1 頁:答案解析 |
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities 1 it operates, and by federal and local governments. Public image is controllable 2 considerable extent, just as the product, price, place, and promotional efforts are.
A firm's public image plays a vital role in the 3 of the firm and its products to employees, customers, and to such outsiders 4 stockholders, suppliers, creditors, government officials, as well as 5 special groups. With some things it is impossible to 6 all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 7 it will undoubtedly find 8 from employees who see their jobs 9 .On the other hand, high quality products and service standards should bring almost complete approval, 10 low quality products and 11 claims would be widely looked down upon.
A firm's public image, if it is good, should be treasured and protected. It is a valuable 12 that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily 13 or imitated by competitors. Such an image may enable a firm to 14 higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most 15 creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command higher price-earnings 16 than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation. 17 include physical 18 , contacts of outsiders 19 company employees, product quality and dependability, prices 20 to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) which B) what C) where D) whom
2. A) in B) within C) on D) to
3. A) attraction B) attachment C) affection D) generalization
4. A) and B) with C) as D) for
5. A) converse B) diverse C) reverse D) universe
6. A) satisfy B) treat C) amuse D) entertain
7. A) so B) then C) thus D) but
8. A) support B) identification C) compliment D) resistance
9. A) ensured B) promoted C) threatened D) unemployed
10. A) because B) while C) though D) when
11. A) false B) fake C) artificial D) counterfeit
12. A) fortune B) asset C) possession D) property
13. A) countered B) defeated C) repelled D) compelled
14. A) pay B) get C) order D) charge
15. A) favorite B) prosperous C) favorable D) prospective
16. A) rate B) ratio C) ration D) interest
17. A) These B) They C) That D) It
18. A) appliances B) equipment C) devices D) facilities
19. A) on B) with C) in D) along
20. A) relative B) related C) reliable D) reconcilable
參考答案及解析:
1. C)!窘馕觥窟B接詞辨義。在詞組by the communities 1 it operates中,名詞communicates后有主語it和謂語動詞operates,因此判斷該從句為定語從句。而先行詞在定語從句中作狀語,即it operates in the communities,于是選擇C)where。
2. D)!窘馕觥 考查固定搭配。to...extent或者to the extent of...表示"達到...的程度",因此答案為D)。 in, within, on 均不能與extent搭配。
3. A)!窘馕觥棵~辨義。由第一段我們得知,公司的公共形象,也就是來自社會各方面的對公司的關(guān)注,也即公司的大眾吸引力。所以,空格處應選擇A)attraction。attachment"附件,附加裝置,配屬";affection"友愛,愛情,喜愛";generalization "一般化,普遍化,概括,廣義性"。
4. C)。【解析】考查語義和固定搭配。因為stockholders, suppliers, creditors, government officials等都屬于outsiders,是outsiders的下義詞。而詞組such...as...就是這種用法。因此答案為C)。
5. B)!窘馕觥啃谓~辨義。as well as 連接意義相近的詞,前面stockholders, suppliers, creditors, government officials等都是各不相同的群體,那么后面special groups也應是多種多樣的。diverse表示"不同的,多種多樣的",因此選擇B)。converse"相反的,顛倒的";reverse"相反的,倒轉(zhuǎn)的,顛倒的";universe"宇宙,世界,萬物,領(lǐng)域"。
6. A)!窘馕觥縿釉~辨義。根據(jù)后面的例子我們得知,高度自動化的工廠可能迎合了公司債權(quán)人和股東的想法,但是卻會遭到公司員工的反對,因為他們可能面臨失業(yè)的危險。因此,公司不可能滿足所有公眾的愿望。所以選擇A)satisfy。treat"視為,對待,論述,治療,款待";amuse"使發(fā)笑,使愉快";entertain"娛樂,招待,接受"。
7. D)!窘馕觥靠疾榫潆H關(guān)系。由上題可知,兩句之間是轉(zhuǎn)折關(guān)系。因此D)正確。so"因而,所以,那么,這樣看來";then"當時,那么,因而,然后,于是";thus"因而,從而,這樣,如此"。
8. D)!窘馕觥棵~辨義。本句中,兩個分句是轉(zhuǎn)折關(guān)系,而且作為利益對立雙方creditors and stockholders 和employees,他們對待工廠自動化的態(tài)度也是對立的。前者有單詞approval(贊成)表明態(tài)度,后者的態(tài)度就應是resistance(抵抗,反對)。support"支撐,支持,支援,維持,贍養(yǎng)";identification"辨認,鑒定,證明,視為同一";compliment"稱贊,恭維,致意,問候,道賀"。
9. C)!窘馕觥縿釉~辨義。由上下文得知,工廠高度自動化遭到了工人們的抵制,而他們抵制的原因就在于他們的工作崗位受到威脅,他們將面臨下崗。因此see their jobs threatened或者see themselves unemployed。故選擇C)。ensure"保證,擔保,使安全,保證得到";promote"促進,發(fā)揚,晉升為";unemployed"失業(yè)的,未被利用的"。
10. B)!窘馕觥靠疾檫B詞。本句話中空格前的從句的主語是high-quality products,空格后的從句的主語是low quality products,很明顯,兩句之間是對比關(guān)系,while表示"和...同時",表示對比關(guān)系,因此B)正確。because表示因果關(guān)系,意為"由于,因為";though表示轉(zhuǎn)折關(guān)系,意為"雖然,盡管"。
11. A)!窘馕觥拷x詞辨析。根據(jù)句義, 11 claims意為"不良的、不切實際的、或者虛偽的主張和要求"。false"錯誤的,虛偽的,假的,無信義的,偽造的",因此,false符合題意。fake"假的,偽造的,冒充的 "; artificial"人造的,假的,矯揉造作的,不自然的"; counterfeit"偽造的,假冒的"。
12. B)!窘馕觥棵~辨義。根據(jù)句義我們判斷,具有良好的公眾形象是一個企業(yè)珍貴的財富。這里"財富"一詞并不指代擁有的金錢或財產(chǎn),而是指代一種長處和優(yōu)勢。asset"財產(chǎn)"(anything owned),"可取之處"(a desirable thing),"優(yōu)勢"(advantage),因此B)正確。fortune"財富,好運,命運"; possession"擁有,占有,著迷,領(lǐng)土,財產(chǎn)(常用復數(shù))";property"財產(chǎn),所有物,所有權(quán),性質(zhì),特性"。
13. A)!窘馕觥縿釉~辨義。這句話的意思是:如果一個企業(yè)有良好的形象,那么對手就很難與之抗衡或者效仿。本句中空格一詞應能與imitate并列,如果選擇"打敗"或者"抵制",那么競爭者效仿這一獲得良好形象的企業(yè)就無從談起。counter"反對,反擊,抗衡",因此A)正確。defeat"擊敗,戰(zhàn)勝,使失敗,挫折";repel"擊退,抵制,使厭惡,使不愉快";compel"強迫,迫使"。
14. D)。【解析】 考查語義與詞組搭配。在上下文中,由于企業(yè)具備了良好的形象,因此它就可以把價格定得更高,可以與最好的發(fā)行商和經(jīng)銷商合作等等。charge price (索價,要價)符合題意。pay, order, get均不與price搭配。
15. C)!窘馕觥 形容詞辨義。在諸多由良好的形象帶給企業(yè)的好處中,企業(yè)有望能與債權(quán)人建立的關(guān)系應是對雙方有利的,起促進作用的。favorable"贊成的,有利的,討人喜歡的,起促進作用的",因此C)正確。favorite"喜愛的,寵愛的,中意的";prosperous"繁榮的"; prospective"預期的"。
16. B)!窘馕觥抗潭ù钆。price-earnings ratio"(股票市場上的)市盈率,價益比"。rate"比率,速度,等級,價格,費用";ration"定量,配給量,定量配給";interest"興趣,關(guān)心,利息,利益"。
17. B)!窘馕觥靠疾榇~。在上下文中,我們判斷空格是代替a number of factors的,因此They正確。
18. D)。【解析】近義詞辨析。根據(jù)語境,有很多因素影響了一個企業(yè)的公共形象,這些因素包括物理設(shè)備等等。因為這些設(shè)備會影響企業(yè)的公共形象,所以這些設(shè)備應該是公眾能夠接觸到的設(shè)備、服務等硬件和軟件的設(shè)施,facilities指為某一特殊活動或目的所提供的種種便利,包括設(shè)備、建筑物和服務等等,因此D)正確。appliance"用具,器具",一般指電器設(shè)備,通常需要動力才能操作的家用電器和裝置等;equipment"裝備,設(shè)備,器材,裝置",一般指機械設(shè)備;device"裝置,設(shè)計,圖案,策略",既可以是抽象的,也可以是具體的。
19. B)!窘馕觥抗潭ù钆。contact無論作動詞還是名詞,都與with搭配表示"與..聯(lián)系"。
20. A)!窘馕觥看钆渑c語義。首先判斷空格一詞能與to搭配,再通過句義判斷詞組prices 20to competitors的意義為"能與同行競爭者相抗衡的價格",relative to"相對于",因此答案為A)。
relative"有關(guān)系的,相對的,比較而言的";related"敘述的,講述的,有關(guān)系的",related to"與...有關(guān)的";reliable"可靠的,可信賴的";reconcilable"可和解的,可調(diào)和的"。
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