首頁考試吧論壇Exam8視線考試商城網(wǎng)絡課程模擬考試考友錄實用文檔求職招聘論文下載
2013中考
法律碩士
2013高考
MBA考試
2013考研
MPA考試
在職研
中科院
考研培訓 自學考試 成人高考
四 六 級
GRE考試
攻碩英語
零起點日語
職稱英語
口譯筆譯
申碩英語
零起點韓語
商務英語
日語等級
GMAT考試
公共英語
職稱日語
新概念英語
專四專八
博思考試
零起點英語
托?荚
托業(yè)考試
零起點法語
雅思考試
成人英語三級
零起點德語
等級考試
華為認證
水平考試
Java認證
職稱計算機 微軟認證 思科認證 Oracle認證 Linux認證
公 務 員
導游考試
物 流 師
出版資格
單 證 員
報 關 員
外 銷 員
價格鑒證
網(wǎng)絡編輯
駕 駛 員
報檢員
法律顧問
管理咨詢
企業(yè)培訓
社會工作者
銀行從業(yè)
教師資格
營養(yǎng)師
保險從業(yè)
普 通 話
證券從業(yè)
跟 單 員
秘書資格
電子商務
期貨考試
國際商務
心理咨詢
營 銷 師
司法考試
國際貨運代理人
人力資源管理師
廣告師職業(yè)水平
衛(wèi)生資格 執(zhí)業(yè)醫(yī)師 執(zhí)業(yè)藥師 執(zhí)業(yè)護士
會計從業(yè)資格
基金從業(yè)資格
統(tǒng)計從業(yè)資格
經(jīng)濟師
精算師
統(tǒng)計師
會計職稱
法律顧問
ACCA考試
注冊會計師
資產(chǎn)評估師
審計師考試
高級會計師
注冊稅務師
國際內(nèi)審師
理財規(guī)劃師
美國注冊會計師
一級建造師
安全工程師
設備監(jiān)理師
公路監(jiān)理師
公路造價師
二級建造師
招標師考試
物業(yè)管理師
電氣工程師
建筑師考試
造價工程師
注冊測繪師
質(zhì)量工程師
巖土工程師
造價員考試
注冊計量師
環(huán)保工程師
化工工程師
咨詢工程師
結構工程師
城市規(guī)劃師
材料員考試
監(jiān)理工程師
房地產(chǎn)估價
土地估價師
安全評價師
房地產(chǎn)經(jīng)紀人
投資項目管理師
環(huán)境影響評價師
土地登記代理人
繽紛校園 實用文檔 英語學習 作文大全 求職招聘 論文下載 訪談|游戲
英語四六級考試
您現(xiàn)在的位置: 考試吧(Exam8.com) > 英語四六級考試 > 學習資料 > 英語四級 > 閱讀 > 正文

2011年6月英語六級考試沖刺練習:閱讀篇3

2011年英語六級考試在即,考試吧整理六級閱讀資料,祝大家取得好成績!

  Passage three(Advertisers Perform a Useful Service to the Community)

  Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

  The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

  Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

  We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

  Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘a(chǎn)gony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

  1. What is main idea of this passage?

  A. Advertisement.

  B. The benefits of advertisement.

  C. Advertisers perform a useful service to communities.

  D. The costs of advertisement.

  2. The attitude of the author toward advertisers is

  A. appreciative.

  B. trustworthy.

  C. critical.

  D. dissatisfactory.

  3. Why do the critics criticize advertisers?

  A. Because advertisers often brag.

  B. Because critics think advertisement is a “waste of money”.

  C. Because customers are encouraged to buy more than necessary.

  D. Because customers pay more.

  4. Which of the following is Not True?

  A. Advertisement makes contribution to our pockets and we may know everything.

  B. We can buy what we want.

  C. Good quality products don’t need to be advertised.

  D. Advertisement makes our life colorful.

  5. The passage is

  A. Narration.

  B. Description.

  C. Criticism.

  D. Argumentation.

  相關推薦:

  2011年6月英語六級閱讀理解各題型答題技巧

  2011年6月英語六級考試閱讀資料匯總

  2011年6月大學英語六級考試閱讀必備詞匯匯總

文章搜索
中國最優(yōu)秀四六級名師都在這里!
盧根老師
在線名師:盧根老師
   數(shù)學學士學位,2010級長江商學院MBA。2004年加入北京新東方學校...[詳細]
版權聲明:如果英語四六級考試網(wǎng)所轉載內(nèi)容不慎侵犯了您的權益,請與我們聯(lián)系800@exam8.com,我們將會及時處理。如轉載本英語四六級考試網(wǎng)內(nèi)容,請注明出處。