首頁 考試吧論壇 Exam8視線 考試商城 網(wǎng)絡(luò)課程 模擬考試 考友錄 實(shí)用文檔 求職招聘 論文下載
2011中考 | 2011高考 | 2012考研 | 考研培訓(xùn) | 在職研 | 自學(xué)考試 | 成人高考 | 法律碩士 | MBA考試
MPA考試 | 中科院
四六級(jí) | 職稱英語 | 商務(wù)英語 | 公共英語 | 托福 | 雅思 | 專四專八 | 口譯筆譯 | 博思 | GRE GMAT
新概念英語 | 成人英語三級(jí) | 申碩英語 | 攻碩英語 | 職稱日語 | 日語學(xué)習(xí) | 法語 | 德語 | 韓語
計(jì)算機(jī)等級(jí)考試 | 軟件水平考試 | 職稱計(jì)算機(jī) | 微軟認(rèn)證 | 思科認(rèn)證 | Oracle認(rèn)證 | Linux認(rèn)證
華為認(rèn)證 | Java認(rèn)證
公務(wù)員 | 報(bào)關(guān)員 | 銀行從業(yè)資格 | 證券從業(yè)資格 | 期貨從業(yè)資格 | 司法考試 | 法律顧問 | 導(dǎo)游資格
報(bào)檢員 | 教師資格 | 社會(huì)工作者 | 外銷員 | 國際商務(wù)師 | 跟單員 | 單證員 | 物流師 | 價(jià)格鑒證師
人力資源 | 管理咨詢師考試 | 秘書資格 | 心理咨詢師考試 | 出版專業(yè)資格 | 廣告師職業(yè)水平
駕駛員 | 網(wǎng)絡(luò)編輯
衛(wèi)生資格 | 執(zhí)業(yè)醫(yī)師 | 執(zhí)業(yè)藥師 | 執(zhí)業(yè)護(hù)士
會(huì)計(jì)從業(yè)資格考試會(huì)計(jì)證) | 經(jīng)濟(jì)師 | 會(huì)計(jì)職稱 | 注冊(cè)會(huì)計(jì)師 | 審計(jì)師 | 注冊(cè)稅務(wù)師
注冊(cè)資產(chǎn)評(píng)估師 | 高級(jí)會(huì)計(jì)師 | ACCA | 統(tǒng)計(jì)師 | 精算師 | 理財(cái)規(guī)劃師 | 國際內(nèi)審師
一級(jí)建造師 | 二級(jí)建造師 | 造價(jià)工程師 | 造價(jià)員 | 咨詢工程師 | 監(jiān)理工程師 | 安全工程師
質(zhì)量工程師 | 物業(yè)管理師 | 招標(biāo)師 | 結(jié)構(gòu)工程師 | 建筑師 | 房地產(chǎn)估價(jià)師 | 土地估價(jià)師 | 巖土師
設(shè)備監(jiān)理師 | 房地產(chǎn)經(jīng)紀(jì)人 | 投資項(xiàng)目管理師 | 土地登記代理人 | 環(huán)境影響評(píng)價(jià)師 | 環(huán)保工程師
城市規(guī)劃師 | 公路監(jiān)理師 | 公路造價(jià)師 | 安全評(píng)價(jià)師 | 電氣工程師 | 注冊(cè)測(cè)繪師 | 注冊(cè)計(jì)量師
繽紛校園 | 實(shí)用文檔 | 英語學(xué)習(xí) | 作文大全 | 求職招聘 | 論文下載 | 訪談 | 游戲
考研_考試吧考研_首發(fā)2011考研成績查詢
考研網(wǎng)校 模擬考場(chǎng) 考研資訊 復(fù)習(xí)指導(dǎo) 歷年真題 模擬試題 經(jīng)驗(yàn) 考研查分 考研復(fù)試 考研調(diào)劑 論壇 短信提醒
考研英語| 資料 真題 模擬題  考研政治| 資料 真題 模擬題  考研數(shù)學(xué)| 資料 真題 模擬題  專業(yè)課| 資料 真題 模擬題  在職研究生

2009年考研英語考前必做三套模擬試題(一)及答案

  Text 2

  Perhaps only a small boy training to be a wizard at the Hogwarts school of magic could cast a spell so powerful as to create the biggest book launch ever. Wherever in the world the clock strikes midnight on June 20th, his followers will flock to get their paws on one of more than 10m copies of “Harry Potter and the Order of the Phoenix”. Bookshops will open in the middle of the night and delivery firms are drafting in extra staff and bigger trucks. Related toys, games, DVDs and other merchandise will be everywhere. There will be no escaping Pottermania.

  Yet Mr. Potter’s world is a curious one, in which things are often not what they appear. While an excitable media (hereby including The Economist, happy to support such a fine example of globalization) is helping to hype the launch of J.K. Rowling’s fifth novel, about the most adventurous thing that the publishers (Scholastic in America and Britain’s Bloomsbury in English elsewhere) have organized is a reading by Ms Rowling in London’s Royal Albert Hall, to be broadcast as a live web cast.

  Hollywood, which owns everything else to do with Harry Potter, says it is doing even less. Incredible as it may seem, the guardians of the brand say that, to protect the Potter franchise, they are trying to maintain a low profile. Well, relatively low. Ms Rowling signed a contract in 1998 with Warner Brothers, part of AOL Time Warner, giving the studio exclusive film, licensing and merchandising rights in return for what now appears to have been a steal: some $500,000. Warner licenses other firms to produce goods using Harry Potter characters or images, from which Ms Rowling gets a big enough cut that she is now wealthier than the queen ―if you believe Britain’s Sunday Times rich list. The process is self-generating: each book sets the stage for a film, which boosts book sales, which lifts sales of Potter products.

  Globally, the first four Harry Potter books have sold some 200m copies in 55 languages; the two movies have grossed over $1.8 billion at the box office. This is a stunning success by any measure, especially as Ms Rowling has long demanded that Harry Potter should not be over commercialized. In line with her wishes, Warner says it is being extraordinarily careful, at least by Hollywood standards, about what it licenses and to whom. It imposed tough conditions on Coca Cola, insisting that no Harry Potter images should appear on cans, and is now in the process of making its licensing programme even more restrictive. Coke may soon be considered too mass market to carry the brand at all.

  The deal with Warner ties much of the merchandising to the films alone. There are no officially sanctioned products relating to “Order of the Phoenix”; nor yet for “Harry Potter and the Prisoner of Azkaban”, the film of the third book, which is due out in June 2004. Warner agrees that Ms Rowling’s creation is a different sort of commercial property, one with long-term potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio’s global brand manager for Harry Potter. It is vital, she adds, that with more to come, readers of the books are not alienated. “The evidence from our market research is that enthusiasm for the property by fans is not waning.”

  26. When the author says “there will be no escaping Potter mania”, he implies that .

  [A] Harry Potter’s appeal for the readers is simply irresistible

  [B] it is somewhat irrational to be so crazy about the magic boy

  [C] craze about Harry Potter will not be over in the near future

  [D] Hogwarts school of magic will be the biggest attraction world over

  27. Ms Rowling’s reading in London’s Royal Albert Hall is mentioned to show .

  [A] publishers are really adventurous in managing the Potter’s business

  [B] businesses are actually more credible than media in Potter’s world

  [C] the media are promoting Pottermania more actively than Hollywood

  [D] businesses involved with Potter are moving along in an unusual way

  28. The author believes that .

  [A] Britain’s Sunday Times rich list is not very convincing as it sounds

  [B] Time Warner’s management of licenses is a bit over commercialized

  [C] other firms may produce goods using Harry Potter images at will

  [D] what Ms Rowling got in return for her offering to Warner is a real bargain

  29. Paragraph 4 intends mainly to show Warner’s .

  [A] determination to promote Potter

  [B] consistence in conducting business

  [C] high regard for Ms Rowling’s request

  [D] careful restrictions on licensing to Coco-Cola

  30. It can be concluded from the last paragraph that .

  [A] products of Potter films have brought enormous profits to Warner

  [B] current Hollywood’s marketing of Potter may damage its potential

  [C] readers could get tired of Ms Rowling’s writings sooner or later

  [D] Warner will maintain the same strategy with Potter in future

 

上一頁  1 2 3 4 5 6 7 8 9 10  ... 下一頁  >> 
  相關(guān)推薦:2009年考研英語全真模擬試題及其答案詳解匯總
       2009年考研政治考前必做三套模擬試題(一)及答案
文章搜索
任汝芬老師
在線名師:任汝芬老師
   著名政治教育專家;研究生、博士生導(dǎo)師;中國國家人事人才培...[詳細(xì)]
考研欄目導(dǎo)航
版權(quán)聲明:如果考研網(wǎng)所轉(zhuǎn)載內(nèi)容不慎侵犯了您的權(quán)益,請(qǐng)與我們聯(lián)系800@exam8.com,我們將會(huì)及時(shí)處理。如轉(zhuǎn)載本考研網(wǎng)內(nèi)容,請(qǐng)注明出處。