Section C Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A), B), C) and D ). You should decide on the best choice and mark the corresponding letter on Answer Sheet 2 with a single line through the centre.57Questions57-61are based on the following passage.

　　Rumors have swirled for years about the mystical phone, which FacebooK introduced at its headquarters today. For the financial sake of Facebook, it's imperative that the new phone-- manufactured by HTC, carried by AT&T and sporting an Android operating system--sells well. It's the linchpin(關(guān)鍵) in the social-networking company's pursuit of mobile ads, The $ 99 phone goes on sale April l2.

　　The phone/service features Home (facebook, corn/home), downloadable software that brings the Facebook experience to several Android devices: HTC One X, HTC One X +, Samsnng Galaxy SIII and Samsumg Galaxy Note II.

　　At first blush, the new phone could find a receptive audience among the nnder-25 crowd, which is comfortable with having their mobile devices within reach at all times. Facebook chafes at suggestions that teens and twentysomethings are leaving the social network, so a phone immersed in news updates and other Facebook features might go over well.

　　Facebook, the No. 2 mobile-ad publisher in the U. S. behind Google, last year accounted for 9. 5% of the $ 4. 1 billion mobile ad market. It's expected to take I3% of the $ 7. 3 billion market this year,estimates researcher eMarketer.

　　A phone could "hard wire" the Facebook experience on a mobile device, increasing consumers' time on the service, analysts say. But the experience has to be more than a branded device, they say. Branded phones from Barclays and Mary Kay did not fare well.

　　"It can't be just about the hardware," says Phillip Redman, mobile analyst at Gartner. "It can do two things for success: Change the business model and give it away to its best users; or design it for low-cost or no-cost calls among Facebook friends. "

　　Facebook's entry is one in a glut(供過于求) of recent smartphone contestants. New models from Samsung (Galaxy $4), HTC (One) and BlackBerry (the Q10 keyboarD. highlight a bumper spring crop.Apple's rumored iPhone 5S or iPhone 6 lurks in the shadows,

　　"The handset market is very competitive," says Clark Fredricksen, vice president at eMarketer. "Samsung, Apple and Android all are gaining market share, and boast computing platforms to feed into (the) mobile market. It remains to be seen if Facebook will gain popularity. "

　　Facebook boasts 1 billion members, 30% of which are mobile-only users, according to market

　　researcher ComScore.

　　It was also the No. 1 mobile app in the U. S. in February in terms of engagement, accounting for 24% of all time spent on mobile apps--27%, ff you include Instagram.

　　Why is the new phone so crucial to Facebook?A. Because it helps make money.B. Because it is essential to the company's goal of mobile ads.C. Because it can help the company get out of the rumors about it.D. Because it is introduced at the company's headquarters.

　　本題共8.2分，參考答案:B

　　解析:

　　58The under-25 group of peopleA. are not the target customers of FacebookB. know little about social networkC. use mobile phones all the timeD. spend more time on computers than on mobile devices

　　本題共8.2分，參考答案:C

　　解析:

　　59What can be inferred from the figures presented by eMarketer this year?A. The mobile ads market is shrinking.B. Facebook will take over Google in the mobile ads market.C. Facebook will still be the No. 2 mobile-ad publisher.D. The mobile ads market is expanding.

　　本題共8.2分，參考答案:D

　　解析:

　　60According to Clark Fredricksen, the prospect of the new phoneA. is surely brightB. is not clear yetC. is gloomy due to heated competitionD. interests all the phone users

　　本題共8.2分，參考答案:C

　　解析:

　　61What can be inferred from the lass paragraph?A. Instagram can be seen as part of the Facebook.B. Mobile apps are very time-consuming.C. Facebook has the largest number of users compared with other Mobile apps.D. Instagram is the real No. 1 Mobile app.

　　本題共8.2分，參考答案:A

　　解析:

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