考研英語閱讀理解命題思路透析和真題揭秘(24)

1995年Passage l

　　Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.

　　And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it , and that it represents good value.

　　Advertising does more for the material benefit of the community than any other force I can think of.

　　There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

　　If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive----advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

51. By the first sentence of the passage the author means that__.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising

[答案] C

[解題思路]

　　本題可以直接從分析該句的角度解題。原句是"Money spent on advertising is money spent as well as any I know of"，as well as的意思是"也，和......一樣"，而"spent as well as any I know of"用來形容該詞組前面的money這個詞，此外any 后面為了避免重復省略了money這個詞。因此整個句子的譯文是"把錢花在做廣告上是我所知道的最好的花錢方式"，可見C選項符合原文意思。其余三個選項的意思都包含了原句之外的信息。

[題目譯文]

作者通過本文第一句想表達的意思是              。
[A] 他對于廣告成本的狀況相當了解
[B] 每個人都清楚地知道打廣告要用很多錢
[C] 打廣告就像任何其他事情一樣需要花錢
[D] 在廣告上花錢是值得的