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全國2011年1月高等教育電子商務(wù)英語自考試題

 

  三、 閱讀理解(本大題共10小題,每小題2分,共20分)

  閱讀下面的短文,從A、B、C、D四個選項中選出一個最佳答案填空或答題,錯選、多選或未選均無分。

  Passage 1

  The flying fox is not a fox at all. It is an extra large bat that has got a fox’s head, and that feeds on fruit instead of insects. Like all bats, flying foxes hang themselves by their toes when at rest, and travel in great crowds when out flying. A group will live in one spot for years. Sometimes several hundreds of them occupy a single tree. As they return to the tree toward sunrise, they quarrel among themselves and fight for the best places until long after daylight.

  Flying foxes have babies once a year, giving birth to only one at a time. At first the mother has to carry the baby on her breast wherever she goes. Later she leaves it hanging up, and brings back food for it to eat. Sometimes a baby bat falls down to the ground and squeaks(尖叫)for help. Then the older ones swoop(俯沖)down and try to pick it up. If they fail to do so, it will die. Often hundreds of dead baby bats can be found lying on the ground at the foot of a tree.

  31. Which of the following statements is true?

  A. There is no difference between the flying fox and the ordinary bat in their size.

  B.There is no difference between the flying fox and the ordinary bat in their appea-rance.

  C. There is no difference between the flying fox and the ordinary bat in the kind of food they eat.

  D.There is no difference between the flying fox and the ordinary bat in the way they rest.

  32.Flying foxes tend to ____.

  A. double their number every year

  B.fight and kill a lot of themselves

  C. move from place to place constantly

  D.lose a lot of their young

  33. How do flying foxes care for their young?

  A. They only care for their own babies.

  B.They share the feeding of their young.

  C. They help when a baby bat is in danger.

  D.They often leave home and forget their young.

  Passage 2

  The impact of e-commerce is happening in phases. In its first phase (1994—1997), e-commerce was about presence: making sure that everybody had a Web site, meeting the demand that every company, large or small, get out there and have at least something on the Internet. People weren’t quite sure why they were doing it, but they knew that they had to have an online presence.

  The second phase (1997—2000) of e-commerce was about transactions — buying and selling over digital media. The focus in this phase was on order flow and gross revenue. Some of that was the matching of buyers and sellers who would never have found each other in the past. Some of that was simply taking transactions that would have been done through paper purchase orders and saying that this business was done on the Internet, although the meaning of that change was quite insignificant. But in this phase, the announcements were all about order flow at any cost: why-sell-it-when-you-can-give-it-away business models. As a result, many of the first movers in this phase such as Value America, are either gasping, have gasped their last breath, or are flailing about in a sea of red ink.

  Today, e-commerce is entering the third phase (2000-?), with a focus on how the Internet can impact profitability. And profitability is not about increasing gross revenues but rather increasing gross margins. We call this phase e-business, and it includes all the applications and processes enabling a company to service a business transaction. In addition to encompassing e-commerce, e-business includes both front- and back-office applications that form the core of engine for modern business. Thus, e-business is not just about e-commerce transactions or about buying and selling over the Web: it’s the overall strategy of redefining old business models, with the aid of technology, to maximize customer value and profits. To paraphrase Business Week: “Forget B2B and B2C, E-business is about P2P — path to profitability.”

  34. Between 1994 and 1997, companies built their web sites mainly because they ____.

  A. wanted to find more customers

  B.had no other things to do

  C. wanted to show their existence on Internet

  D.felt the Internet was quite interesting

  35. The phrase “the first movers” in paragraph 2 most probably means ____.

  A. the first motivations for the companies to take e-commerce.

  B.the earliest transformation of transactions from paper orders to e-commerce.

  C. the first companies that have failed in the field of e-commerce.

  D.the earliest companies that get involved in e-commerce.

  36. The earliest e-commerce began in the year of ____.

  A. 1994

  B. 1997

  C. 1999

  D.2000

  37. What does the last sentence in the passage most probably mean?

  A. B2B and B2C are no longer suitable e-business models.

  B.The aim of taking e-business is to earn more profit.

  C. Ebusiness is by no means a good way of getting profit.

  D.P2P is the most suitable e-business model.

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