點(diǎn)擊查看:2015年6月英語四級(jí)仔細(xì)閱讀練習(xí)及答案解析匯總
Passage Two
Questions 61 to65 are based on thefollowingpassage.
Here’s a case study for would-be MBAs to consider:the success of H Mart.an international supermarket chain based in New Jersey(the“H”in H Mart stands for Han Ah Reum.which means“one arm full of groceries”in Korean).Tlle first H Mart opened in Queens,New York in 1982,as a corner shop.Now there are stores in 11 states,Canada and Britain.A new one recently opened in Cambridge.
Massachusetts,an affluent city outside Boston.
The future looks bright for Asian supermarkets like H Mart.Eamings of Asian-American households outpace the American average.Their spending exceeds all other groups,too,according to Geoscape,a consultancy.And they spend more of their money on groceries than the average America household.But Asian delicacies can be hard to come by:few Americans are likely to see durian or bamboo shoots in their local shop.Some specialty ingredients are only to be found at a premium(高價(jià))in up-market grocery stores,or miles away,in ethnic markets in older Asian neighborhpods.
Americans have developed greater appetite for cooking and eating Asian foods,t00.In 2012 non.restaurant sales of Asian foods topped $1.5 billion,according to Mintel Group.a market.research firm.Though Latin foods are a bigger market,the popularity of Asian foods is growing faster.Once strange.seeming imports like seaweed and sashimi are now fashionable eats.Though the rate of growth is expected to fall,sales are likely to keep rising.
Yet most Asian grocers have not made efforts to reach new customers,says Jeffrey Cohen,an analyst at IBIS World,an industries watcher.Many shops are located in minority enclaves,and do little to market themselves to other Americans.Cramped car parks and dingy interiors fend off customers used to the bright fluorescence(熒光)of mainstream supermarkets.Ingredients labeled with poorly-translated English Can leave shoppers bamed.
A few Asian grocery chains have caught on,opening stores in more diverse suburbs,paying attention to cosmetic niceties(細(xì)節(jié))and marketing more widely.Other than H Mart,there are Califomian chains such as 99 Ranch Market and Shun Fat Supermarket,which have been expanding to the American southwest.The former was even featured in a humorous YouTube music vide—“Asians Eat Weird Things”—which has attracted more than 900,000 hits.Those weird things may not seem so weird after all.
61.What makes the future ofAsian supermarkets so bright?
A.High income and spending ofAsian-AmeriCalls.
B. High income ofAsians and unreachable Asian foods in local American shops.
C.High expenditures of Asians on grocery.
D.Low earnings of the other groups.
62.What are the benefits ofAmericans’growing appetite for Asian foods?
A. The increasing sales and popularity ofAsian foods.
B.The expansion of Latin food market.
C.The growing fondness of cooking.
D.The AmeriCans’good cooking skills ofAsian foods.
63.Whhat are the reasons for the unreachability ofAsian groceries to Americans?
A. AmeriCans’dislike to Asian foods.
B. Asians’unwillingness to do business with AmeriCans.
C. The poor shopping environment and confusing English introduction of the goods.
D. Americans’dislike to the English introduction of the goods.
64.What do Asian do to develop their groceries?
A. Open stores in suburbs and improve shopping environment.
B. Market shops to more AmeriCans.
C. Make use of the mass media.
D.All ofthe above.
65.What call be inferred fi'om this passage?
A.Asian supermarkets will become more and more popular.
B. Latin foods are less popular than Asian foods.
C.Americans’incomes are lower than the Asians’.
D.H Mart is all American international supermarket chain.
61.What makes the future ofAsian supermarkets so bright?什么因素使得亞洲超市的未來一片光明?
A.High income and spending ofAsian—Americans.亞裔美國人的高收入及高開支。
B.High income ofAsians and unreachable Asian foods in local American shops.亞洲人的高收入以及美國當(dāng)?shù)厣痰曩I不到的亞洲食品。
C.High expenditures ofAsians on grocery.亞洲人在食物方面的高花銷。
D.Low earnings ofthe other groups.其他族群的低收入水平。
62.What are the benefits ofAmericans’growing appetite for Asian foods?美國人越來越喜歡亞洲食品有哪些好處?
A.The increasing sales and popularity ofAsian foods.亞洲食品銷售量及知名度的增加。
B.The expansion ofLatin food market.拉丁食品市場(chǎng)的擴(kuò)展。
C.The growing fondness ofcooking.烹飪愛好的增強(qiáng)。
D.The Anlericans’good cooking skills ofAsian foods.美國人烹飪亞洲食物的高超技能。
63.What are the reasons for the unreachability ofAsian groceries to Americans?美國人不去亞洲商店的原因是什么?
A.Americans’dislike to Asian foods.美國人不喜歡亞洲食物。
B.Asians’unwillingness to do business with Americans.亞洲人不愿意和美國人做買賣。
C.The poor shopping environment and confusing English introduction of the goods.糟糕的購物環(huán)境以及令人困惑的英文商品說明。
D.Americans’dislike to the English introduction ofthe goods.美國人不喜歡商品上的英文說明。
64.What do Asian do to develop their groceries?亞洲人怎樣發(fā)展他們的雜貨店?
A.Open stores in suburbs and improve shopping environment.在郊區(qū)開分店并改善購物環(huán)境。
B.Market the shops to more Americans.將商店推銷給更多的美國人。
C.Make use ofthe mass media.利用大眾傳媒。
D.All ofthe above.上述所有。
65.What Can be inferred from this passage?從文中可以推斷出什么?
A.Asian supermarkets will become more and more popular.亞洲超市會(huì)越來越受歡迎。
B.Latin foods are less popular than Asian foods.拉丁食物沒有亞洲食品受歡迎。
C.Americans’incomes are lower than the Asians’.美國人的收入比亞洲人低。
D.H Mart is an American international supermarket chain.H Mart是一家美國的國際連鎖超市。
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